How I Built This with Guy Raz
Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built. Order the How I Built This book at https://www.guyraz.com/
Sun Bum: Tom Rinks. The Secrets of a Master Brand Builder (2023)
Tom Rinks got his start in the commission-only "shark tank" of midwestern furniture sales. That’s...
ListenAdvice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025)
Jeni’s Splendid Ice Creams founder Jeni Britton joins Guy on the Advice Line to answer questions from...
ListenCatalina Crunch: Krishna Kaliannan. From Homemade Keto Cocoa Puffs to Breakfast Aisle Breakthrough
Krishna Kaliannan wanted to start a tech company but failed at every attempt. On the side, he was...
ListenAdvice Line with Ronnen Harary of Spin Master/PAW Patrol
Today’s callers: Ann from Nashville asks how to adapt her jewelry business in the face of rising gold...
Listene.l.f. Cosmetics: Joey Shamah. The Dollar Store Formula That Built a Cosmetics Giant
In 2004, Joey Shamah and his partner launched a cosmetics company built on an idea that made almost...
ListenAdvice Line with Susan Griffin-Black of EO Products
Today’s callers: Ruchi from Chicago looks for advice on which channels to focus distribution for her...
ListenSTARR Restaurants: Stephen Starr. How a Non-Foodie Built Thriving Restaurants on Gut Instinct
Stephen Starr didn’t plan to get into the restaurant business.He set out to be a radio DJ. Then a...
ListenAdvice Line with Shazi Visram of Happy Family Organics
Today’s callers: Daisy in the United Kingdom looks to grow her barefoot shoe brand across the pond...
ListenBuild-A-Bear: Maxine Clark. A Former Shoe Executive Launches a Stuffed Animal Empire
When Maxine Clark left a top job in retail to start a make-your-own stuffed animal store, people thought...
ListenAdvice Line with Christina Tosi of Milk Bar
Today’s callers: Whitney in Utah wonders how to bridge the gap between pre-seed and institutional...
ListenShopify: Tobias Lütke. How a snowboarder built a $150 billion business (2019)
In 2004, German programmer Tobias Lütke was living in Ottawa with his girlfriend.An avid snowboarder,...
ListenAdvice Line with Tim Ferriss (August 2025)
Entrepreneur, author, and podcaster Tim Ferriss joins Guy on the Advice Line to answer questions from...
ListenUGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.
In 1978, Brian Smith quit his accounting job in Australia and headed to California with a surfboard,...
ListenAdvice Line with Jeffrey Hollender of Seventh Generation
Today’s callers: Kristina in Ohio looks for avenues beyond organic social media to market her furniture...
ListenJustin’s Nut Butter: Justin Gold. He Was Waiting Tables, Then...He Reinvented Peanut Butter.
At 25, Justin Gold was making experimental peanut butter in his home kitchen with a food processor and...
ListenAdvice Line with Sarah LaFleur of M.M. LaFleur
Today’s callers: David from New Jersey struggles with self-doubt as he works to grow his muscle-scraping...
ListenNVIDIA: Jensen Huang. From near collapse to becoming the world’s biggest company
NVIDIA is one of the most valuable companies in human history. Its chips run the AI systems transforming...
ListenAdvice Line: New Offerings, Bigger Markets
Today’s callers: Kristina in Florida wants to take her local pottery workshops nationwide. Then...
ListenRoom & Board: John Gabbert. A Broken Deal, a Family Rift, and the Birth of a Furniture Giant
John Gabbert built a massive furniture brand. But in order to do it, he had to defy his family. John...
ListenAdvice Line with Jonah Peretti of Buzzfeed
Today’s callers: Anthony from Miami considers the best method to grow his pop-up outdoor movie theater...
ListenBeautycounter: Gregg Renfrew. She Built Beautycounter to $1B… Then Got Fired From Her Own Company
Gregg Renfrew started a movement by making better-for-you cosmetics, then enlisted an army of women...
ListenAdvice Line with David Neeleman of JetBlue
Today’s callers: Barbara in Massachusetts wonders how her nutrition education theater company might...
ListenShep and Ian Murray: Vineyard Vines. A Stale Product Transforms into a Lifestyle Brand.
In the late 1990s, Shep and Ian Murray looked at a shrinking category–men’s ties–and saw an opportunity:...
ListenAdvice Line with Eric Ryan of Method returns
Today’s callers: Christina from California wonders how to build trust with her fragrance brand formulated...
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