How I Built This with Guy Raz

Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built. Order the How I Built This book at https://www.guyraz.com/

STARR Restaurants: Stephen Starr. How a Non-Foodie Built Thriving Restaurants on Gut Instinct

Stephen Starr didn’t plan to get into the restaurant business.He set out to be a radio DJ. Then a...

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Advice Line with Shazi Visram of Happy Family Organics

Today’s callers: Daisy in the United Kingdom looks to grow her barefoot shoe brand across the pond...

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Build-A-Bear: Maxine Clark. A Former Shoe Executive Launches a Stuffed Animal Empire

When Maxine Clark left a top job in retail to start a make-your-own stuffed animal store, people thought...

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Advice Line with Christina Tosi of Milk Bar

Today’s callers: Whitney in Utah  wonders how to bridge the gap between pre-seed and institutional...

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Shopify: Tobias Lütke. How a snowboarder built a $150 billion business (2019)

In 2004, German programmer Tobias Lütke was living in Ottawa with his girlfriend.An avid snowboarder,...

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Advice Line with Tim Ferriss (August 2025)

Entrepreneur, author, and podcaster Tim Ferriss joins Guy on the Advice Line to answer questions from...

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UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

In 1978, Brian Smith quit his accounting job in Australia and headed to California with a surfboard,...

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Advice Line with Jeffrey Hollender of Seventh Generation

Today’s callers: Kristina in Ohio looks for avenues beyond organic social media to market her furniture...

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Justin’s Nut Butter: Justin Gold. He Was Waiting Tables, Then...He Reinvented Peanut Butter.

At 25, Justin Gold was making experimental peanut butter in his home kitchen with a food processor and...

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Advice Line with Sarah LaFleur of M.M. LaFleur

Today’s callers: David from New Jersey struggles with self-doubt as he works to grow his muscle-scraping...

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NVIDIA: Jensen Huang. From near collapse to becoming the world’s biggest company

NVIDIA is one of the most valuable companies in human history. Its chips run the AI systems transforming...

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Advice Line: New Offerings, Bigger Markets

Today’s callers: Kristina in Florida wants to take her local pottery workshops nationwide. Then...

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Room & Board: John Gabbert. A Broken Deal, a Family Rift, and the Birth of a Furniture Giant

John Gabbert built a massive furniture brand. But in order to do it, he had to defy his family. John...

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Advice Line with Jonah Peretti of Buzzfeed

Today’s callers: Anthony from Miami considers the best method to grow his pop-up outdoor movie theater...

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Beautycounter: Gregg Renfrew. She Built Beautycounter to $1B… Then Got Fired From Her Own Company

Gregg Renfrew started a movement by making better-for-you cosmetics, then enlisted an army of women...

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Advice Line with David Neeleman of JetBlue

Today’s callers: Barbara in Massachusetts wonders how her nutrition education theater company might...

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Shep and Ian Murray: Vineyard Vines. A Stale Product Transforms into a Lifestyle Brand.

In the late 1990s, Shep and Ian Murray looked at a shrinking category–men’s ties–and saw an opportunity:...

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Advice Line with Eric Ryan of Method returns

Today’s callers: Christina from California wonders how to build trust with her fragrance brand formulated...

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KIND bars: Daniel Lubetzky. From peace in the Middle East to a $5 billion snack bar

What if the thing you care about most ... might be what’s holding your business back?Daniel Lubetzky...

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Advice Line with Chieh Huang of Boxed

Today’s callers: Alec from California wonders if it’s time to bring production for his beef...

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iRobot: Colin Angle. How The Roomba Became a Household Icon

Colin Angle didn’t start out trying to clean people’s floors.He started out trying to shape the...

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Advice Line with Steve Ells of Chipotle

Today’s callers: Rebecca from Australia wants to make her small-batch spirits stand out in a crowded...

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Wingstop: Antonio Swad. A Brilliant Idea — And a Nail-Biting Exit

A lot of founders spend their lives chasing one big idea.Antonio Swad had two.The first? Migrating chicken...

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Advice Line with Angie & Dan Bastian of Angie's BOOMCHICKAPOP

Today’s callers: Michelle from California assesses the trade offs of accepting outside investment...

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